In this section, we are proud to present our in-depth and wide ranging portfolio to you. It's a collection of some of our best work, combined with our clients' greatest accomplishments through the years. At Don Rite, we make each piece unique to our clients' needs, and achieve a high level of creative design that our clients are excited to put into their marketplace. In order to reach these goals, we get to know our clients on a personal level, along with detailed planning and research so that we can present the best possible solutions for our clients.
As an integrated media and advertising agency, we understand that our clients' brands reach their audiences through many channels - not just advertising. Our integrated approach ensures consistency of message in all areas of communication. At Don Rite, we build brands like we run our business, passionately and unconventionally. Specializing in Brand Identity, Design and Advertising, our tactics consist of full ad campaigns focused on:
Every agency promises results. But at Don Rite we've built a different kind of agency to produce results. At Don Rite, we've thrown out the old agency model. Instead of departments in competition with each other for our clients' budgets, we're organized in client-centric self-managed teams. Specialists from advertising, public relations, promotions, direct response and internet marketing all work together to strategize and share information and ideas. We focus on achieving superior results for our clients through:
Branding, often experienced as the elusive magic that causes something to be remembered by and significant to people, is essentially "the art of making something famous." And since competition is fierce and customers convertible, Don Rite can help you build, maintain or reestablish your brand. We help clients with everything from product naming to identity development and reinvention. Through an integrated and strategic process involving the understanding and management of the way people think, we can make any brand successfully immortalized through:
At Don Rite, we believe that the best way to control how a brand looks is advertising. So we bring together our creative copywriters, art directors, designers and interactive artists and invite them to brainstorm ideas. The result is TV commercials that are eye catching; radio spots that stick in listeners' ears; outdoor boards that stop traffic; and mailers, flyers, magazine and newspaper ads that grab readers' eyes and touch their hearts.
Our goal is always to get results. And our advertising helps build brands, makes cash registers ring and, often, wins awards. No wonder we love advertising. In fact, You have to see our print work, hear our radio and see our television to see just how effective starting with those two natural emotions as a premise can be.
Some people might say advertising is a numbers game. You can count on a 1-2% return? That might be true in some cases, but when utilized correctly, it is much more than just a numbers game. Analyzing detailed customer data, tailoring the message to specific target audiences and using a unique vehicle can bring much more to the table than just response rates. It can bring the start of a relationship to the forefront.
Don Rite account planners spend 100% of their time observing and talking with our clients, as well as their consumers, influencers and employees. They represent the audience's point of view throughout the strategic planning and creative process. On the other hand, our creative professionals are focused on developing advertising messages that are distinct, engaging, and most importantly, relevant to our clients' audiences. They prefer innovation to convention. Our advertising services include:
In addition to advertising, our creative services include the development of corporate identity, name generation and trade show design. With a keen understanding of how visual elements affect the delivery of a message, Don Rite creates advertising with impact and intelligence. We believe in great creative work because we know that's what gets results in the market place.
Inside Don Rite resides an impressive repository of creativity. Award winning designers, interactive fanatics, public relations experts and syllable- slinging copywriters focus on the next big idea that will propel your business into the limelight. Their assignment include:
What you say and how you are saying it is vital to continuing your customer's understanding and "buying into" your product and/or service. Some say 75% of advertising is headline driven. We believe that to be true, but the remaining 25% is 75% of your true message. When you bank on just headlines and statements to drive your success, you are leaving out those long-term and hopefully, dedicated customers who actually want to read about you and your entire message. We're here to drive your entire message home and make it fluid from headline to finish.
All created with results in mind, our sophisticated media buying strategy streamlines a sensory overload of buying choices into a powerful mix that stretches our clients' budget and their expectations with stellar results.
With a group of talented and dedicated creative people, we are proud to offer all media planning and buying services. By having our core services performed in-house, we maintain creative control for you and make sure that your message and goals are achieved with consistency, enabling your brand to become more powerful. And we're proud to bring our partnerships to the table when needed for large media planning and buying.
Much more than just getting stuff done, we are dedicated to leading our clients to success in such a way that we are respected for our business practices, admired for our professional abilities and appreciated for our contribution to our industry and community. We are impeccable with our word, striving to deliver more than we promise in our dealings with our clients and ourselves.
You need to know where to put your messages, how many times you need to be there and how many people will see your messages. Whether you need a local, regional or national Media Plan you need expert advice. Understanding Media and how it all works together takes years of experience and knowledge. That is why we have partnered with top media planning and buying houses in the UAE.
At Don Rite, we believe that big ideas have the power to change the world. Not just philosophically, but practically. In brief, nothing is impossible for us and our rules are that there are no rules, hence old mass market rules no longer apply for us. That is why we consider ourselves the house of ever-changing ideas.